1
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Computer vision describes the ability that some machines have to understand visual
information
.
2
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Machine learning has HUGE potential in just about every field
.
3
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RankBrain is at least partly responsible for helping Google to cope with phrases and
words that it hasnt seen before
.
4
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Google Assistant is an AI and virtual assistant that users can use to get weather
reports, to book taxis, to play music, and much more.
5
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Search engine optimization is a big and very important part of digital marketing
.
6
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Google doesnt just want to pull up a list of useful search results, it wants to be able to
answer questions
.
7
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The reason that big data is featured in so many discussions is that it is very difficult to
handle
.
8
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Predictive modelling is a process t
hat involves data mining and probability to forecast
potential future outcomes
.
9
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Google might opt not to recommend your webpage if it thinks the imagery on there is
poorly chosen and out of place
.
10
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M
ake sure that all the imagery you are using is
relevant and high quality!
11
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Imagine if you could show precisely right advertisements, to precisely the right
people, at precisely the right times
.
12
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Before choosing which publishers to work with you need to look at the audience they
are attracting as
well as the context
.
13
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The key to success on the web is not just to gain traffic but also to control that traffic
.
14
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A lead is anyone who has shown some kind of interest in buying from you
.
15
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Chatbots are an increasingly popular tool for marketers, b
usiness owners, and
webmasters
.
16
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Facebook chatbots can even be proactive by sending messages to potential
customers
.
17
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SQL is crucial for data science and machine learning
.
18
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SQL allows you to do things like creating whole new tables, or inserting n
ew rows,
columns, or cells.


19
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The objective of all of this has been to help you better prepare for the future
.
20
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Imagine for instance, what will happen once AI that can write high quality content
becomes commonplace and commercially available